SEAFEX is the only professional seafood event for the MENA region. It was held in Dubai World Trade Center (DWTC), in co-location with The Speciality Food Festival, yummex Middle East and GulfHost, the Gulfood-powered specialty food and equipment trade shows. It was held from 30 October – 1 November 2018.

The Indonesian Pangasius team participated in SEAFEX Dubai with a mission to introduce the Indonesian Pangasius brand to the international market. On 31 October 2018, the Indonesian Catfish Industry Association successfully launched Indonesian Pangasius brand in SEAFEX. It received considerable international attention. The launching event was attended by Indonesian Consul General of the Republic of Indonesia in the Dubai, Mr. Ridwan Hassan, and Director of Marketing of Product Competitiveness of the Indonesian Ministry of Maritime Affairs and Fisheries, Mr. Machmud. Mr. Machmud said “I already thought that this Indonesian Pangasius product would be well received. But that it turned out to be (very well) received like this, is an achievement that truly exceeds expectations. We are very happy that our support for APCI (Indonesian Catfish Industry Association) has brought positive results.”

Over 5 million dollars
It turned out that many exhibition visitors are interested in Indonesian Pangasius products. They varied from importers to food service industry and restaurant owners. There were more than 45 potential buyers from Dubai, Saudi Arabia, Egypt, and many more Middle East and Asian markets who showed their interest in pangasius from Indonesia. Potential contracts valued more than 5 million dollars.